I created this blog to keep you informed of shop updates, new products, and most likely some random ramblings about what I love, don't love, etc.
Just a little background about me & Sophie & Lili (and then we won't talk about the 'old' S&L ever again). I studied Fashion Design at FIT but, honestly it scared the crap out of me so I went into Graphic Design instead. After a traumatizing industrial machine needle in the finger incident, I didn't touch a sewing machine again until I was 30! One day I decided to make a little wrap skirt for my daughter. 1 turned into 5, 5 turned into 10, 10 turned into 100, etc. I took a few to a local boutique and sold the first batch very quickly. Somehow the skirts caught the attention of Daily Candy Kids and the day they did a post, I had over 500 emails in my inbox & about 100 orders. I quickly hired a seamstress, then hired a local factory, and finally moved production to India & Peru. Long story short, by the 4th year we were selling to over 250 boutiques including 26 Saks stores! It was a really exciting time, but, way too overwhelming with a family & F/T career in Advertising. We decided to close the doors in 2007.
So here I am rambling...let's just say it took a long time to get the urge to pick up a sewing needle again. I love to draw & I am always inspired by great textile design. The doll idea seemed like a perfect combo of the two! After a few prototypes, I got the thumbs up from both my daughters. I hope your girls love them too.
Would love your thoughts & suggestions!
xo
Jennifer Vallez
Posts
Are the above clothes your designs? So flippin cute! Boy, I would have LOVED to have them in my shop!
ReplyDeleteHi Jen
ReplyDeleteYes! Thanks. That was the last collection I did before closing. It was never produced. Sad. : (
Thank you for sharing your story!
ReplyDeleteI still remember how starstruck I was to find out you were the designer/owner behind Sophie and Lili!
And ouch! I would be afraid of needles for a lifetime!